During my tenure at the Montana State University Alumni Foundation, I had the privilege of discovering my passion for social media marketing and understanding its profound potential for impact. Over the course of more than two years with the foundation, I immersed myself in the world of digital communication, particularly focusing on social media strategies. One of the most significant projects I contributed to was the implementation of the MSU Giving Days Annual Fundraising Event.

Throughout my involvement in this initiative, we consistently achieved our fundraising goals, demonstrating the efficacy of our social media campaigns in rallying support from the MSU community and beyond. Notably, during my tenure, we witnessed remarkable growth metrics, including an 85% increase in engagement, a 67% rise in follower count, and a 6% expansion in our reach. These outcomes underscore the vital role of social media in fostering connections, driving engagement, and ultimately, facilitating meaningful philanthropic endeavors. My experience at the MSU Alumni Foundation has solidified my commitment to leveraging digital platforms for positive change and has equipped me with invaluable skills in social media marketing and community engagement.